The importance of digital trust

Denise Moller

When it comes to IT security you have probably seen the word ‘digital trust’ used but what exactly is digital trust and why is it so important? 

What is digital trust? 

As human beings, trust is fundamental to us in all aspects of our life. Trust also forms the basis of good relationships and business practices, so when it comes to the online world it is no different. We need to know that we are safe online – especially in a world where there is an increasing amount of fraud, scamming and cyber incidents. 

Digital trust is simply therefore having confidence that the organisations or individuals that you are doing business with have secure systems – especially where your data is concerned. 

People need to know that when they are transacting with you that your IT infrastructure is reliable, will protect their personal information and ensure their privacy. 

Why is it needed? 

According to a survey run by McKinsey, 40% of customers will withdraw business from a company if they have found out that their data is not protected. 10% of customers also stopped engaging with companies after a data breach in the last year, even if their data wasn’t affected. 

The lesson here of course is that if people don’t believe their data is safe, they will not want to work with you. Digital trust is also important because it –  

  • Reduces the risk of cyber-attacks – if your systems are vulnerable, you are more likely to be the target of a cyber-attack. Data privacy and cyber security are the foundations of digital trust so it’s imperative to have the right systems in place.
  • Enables you to be innovative – it is believed that companies who have a culture of digital trust are likely to be better innovators as they have more confidence in their systems and technology to be able to do the job.
  • Enhances your reputation – if you have a reputation for being a company that cares about data security people will be more likely to want to work with you. It will also help to build customer loyalty as people will continue to purchase from organisations they deem to be ‘safe’.
  • Helps win business – many companies these days want assurances from their suppliers or business partners that any data they are transacting will be secure. In fact, these expectations are often written into business contracts. If you can demonstrate your level of systems security and how it is managed, you are more likely to win business over those who can’t. 

How can we establish digital trust in our organisation? 

Unsung prides itself on helping organisations to have digital trust by providing bespoke PKI solutions to address your current security and authentication requirements. 

Our experienced consultants can do a health check on your systems and provide you with the advice you need to help ensure digital trust is embedded throughout your IT ecosystem. 

Get in touch with us for a no obligation chat. 



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